Creating content for Millennials: The VICE Playbook

This article provides advice from VICE Media, the digital and media publisher, on how brands can create content that engages millennials across digital, social media and television.

Creating content for Millennials: The VICE Playbook

Anna Hamill

Though the much-vaunted millennial demographic is claimed to have changed so much about marketing, one thing they haven't changed is the notion of time. That is, until now.

According to VICE Media, the 24 hour day is out the window. It's time for publishers to embrace the concept of the '31 hour' day.

"We count it as a 31-hour day because there is about 6 hours' worth of overlap, and if you look at the amount of time spent dedicated to work, a lot of that time spent consuming content actually...

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