Behavioural Economics Primer: Social norms – part 2
Behavioural economics
This article is part of Warc's Behavioural Economics Primer.
We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer and to avoid conflict or simply to be more cognitively efficient in our decision-making.
To recap on our last BE Primer article, social scientists have identified two types of social norms:
- Descriptive social norms – doing what everyone else is doing, e.g. buying the latest iPhone that everyone seems to be getting,...