Google provides insights into the growing power of Asian Americans

This event report addresses how Google is helping brands understand and connect with the growing audience of Asian-American consumers.

Google provides insights into the growing power of Asian Americans

Sonia Paul

Google is paying more attention to Asian Americans, according Mei-Mei Zhao, a Business Strategy and Development Manager for the pioneering digital company.

"They're not just doing it for the fun of it. They're doing it because all of Google's top clients are demanding that they now pay attention to the Asian-American community," Zhao told delegates at the Asian American Advertising Federation's (3AF) 2016 Marketing Summit in Los Angeles.

In fact, she allowed, Google Consumer Surveys has compiled a full list of market trends and descriptors that demonstrate the...

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