How agencies can solve their 'Google problem'
The "brain drain" from ad agencies to tech companies is one of the biggest problems the marketing industry is facing. And one session in particular at the 2016 Cannes Lions International Festival of Creativity aimed to tackle that issue, head on.
Speakers from The Talent Business, a specialist ad recruitment firm, as well as speakers from a creative agency and a client, offered their own takes on the "Google problem" and suggested ways for traditional marketers to fight back.
The scale of the problem
According to a global report...