The Lexus ‘Hoverboard’ and the future of online video

Joseph Clift

This event report discusses the Lexus 'Hoverboard' video campaign, which centred on a spectacular stunt that was turned into a brand film and boosted Lexus' relevancy.

The Lexus 'Hoverboard' and the future of online video

Joseph Clift

Online video is big business for brands, and it has already surpassed TV viewership on some metrics.

It is an oft–cited statistic that 500 hours of video content is uploaded each minute to YouTube. But YouTube has serious competition as the world's largest video platform: Facebook has an estimated 4bn video views per day, and Snapchat is catching up fast on that total.

These mind–bending figures were mentioned by Derek Brown, head of strategy at The Sun, the UK's second most–read newspaper. He was introducing 'The Anatomy of Great...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands