Trend Snapshot: Chatbots

This article provides an overview and analysis of the growing trend of chatbots, automated tools which can serve various consumer needs – from finding content to answering customer-service queries and buying goods – via connected devices like laptops, tablets and smartphones.

Trend Snapshot: Chatbots

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important
  • Brands ahead of the curve: examples from 1-800-Flowers, Pizza Hut and Askul
  • What it means for brands: expert insight from Tom Ollerton of We Are Social, Adam Hirsch of Edelman Digital, Anna Fogg of Naked Communications and Chris Constantine of Syzygy
  • What we can expect: where this trend might lead
  • Next steps: how to respond
  • Further reading: where to find more on this subject

Trend overview

Chatbots are automated tools which can serve various consumer needs – from...

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