Seven customer experience tips from Airbnb, Booking.com and Skyscanner

This article explores how Airbnb, Booking.com and Skyscanner improve customer experience across digital, mobile and frontline platforms, and provides tips for travel brands on effective CX.

Seven customer experience tips from Airbnb, Booking.com and Skyscanner

Low Lai Chow

A full 89% of companies expect to compete mostly on the basis of customer experience by the end of 2016, according to a 2014 Gartner survey.

For the biggest brands in Asia's booming travel sector, differentiating their service with great customer experience is considered the key to growth and maintaining customer loyalty.

Here are seven insights from travel industry insiders on optimizing customer experience in a digital world, from the EyeForTravel Summit in Singapore recently.

#1: Frontline service is everything

Booking.com's director of strategic partnerships for Asia Pacific,...

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