This report describes how toiletries brands are using social media to engage with their consumers in the United States and North America.
1. A social campaign can invigorate a low interest category
P&G's Always, the feminine hygiene brand, in Canada, used a social hashtag strategy to bring fame to what is generally a low-interest category and communicate confidence to girls at a crucial time in their lives.
2. There is a social media opportunity in 'bad hair days'
By listening to people's conversations on social media, OGX, a haircare brand, captured powerful insights and created a strategy that took on...