How toiletries brands are using social media

This report describes how toiletries brands are using social media to engage with their consumers in the United States and North America.

This report describes how toiletries brands are using social media to engage with their consumers in the United States and North America.

1. A social campaign can invigorate a low interest category

P&G's Always, the feminine hygiene brand, in Canada, used a social hashtag strategy to bring fame to what is generally a low-interest category and communicate confidence to girls at a crucial time in their lives.

2. There is a social media opportunity in 'bad hair days'

By listening to people's conversations on social media, OGX, a haircare brand, captured powerful insights and created a strategy that took on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands