MasterCard: Using social data to win hearts and wallets

This case study shows how MasterCard, a financial services company, developed a data analysis system that has reshaped the brand's view on social media, using their India's Independence Day campaign as an example of this process.

MasterCard: Using social data to win hearts and wallets

Adrian Adshade

Campaign details

Brand: MasterCardLead agency: Digital Arts NetworkContributing agencies: McCann Worldwide, Octagon, CaratCountry: IndiaIndustry: Financial services (general)Media: Content marketing, Internet - display, Internet - general, Mobile & apps, Online video, Social mediaBudget: 5 - 10 million

Executive summary

This entry is not just a campaign, nor is it just about "social".

Because what we created was much more meaningful and impactful than a medium, platform or campaign.

What we created with MasterCard shook the 50 year-old...

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