Paytm Karo
Naresh Krishnaswamy
Campaign details
Brand: PaytmBrand owner: One97 Communications Pvt. Ltd.Lead agency: McCann World GroupCountry: IndiaIndustry: Financial services (general), Online retailMedia: Magazines - business, trade, Magazines - consumer, Mobile & apps, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Radio, Sales promotion, Social media, Sponsorship - event, property, TelevisionBudget: 10 - 20 million
Executive summary
PayTM had been launched in 2010 as a mobile and DTH recharge platform. In 2014 they launched online wallets and in one short year had already reached 23 million...