Philips Air Purifiers: Bringing air pollution closer to people's lives

This case study shows how Philips, an electronic appliances brand, grew its air purifiers market share by making air pollution a personal issue.

Philips Air Purifiers: Bringing air pollution closer to people's lives

Yudhishthir Agrawal, Shivendra Dikshit

Campaign details

Brand: Philips Air PurifiersBrand owner: PhilipsLead agency: BBH Communications India Private LimitedContributing agencies: Avian Media, India, Isobar, IndiaCountry: IndiaIndustry: Home appliancesMedia: Cinema, Events & experiential, Internet - display, Magazines - consumer, Newspapers, Point-of-purchase, in-store, Product placement, Sales promotion, Social media, Sponsorship - event, property, Sponsorship - media, TelevisionBudget: Up to 500k

Executive summary

In May 2014, the World Health Organization named New Delhi the most polluted city in the...

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