NTUC Income: Adviser Connect: Virtual Hook-ups for Insurance Advisors

This case study shows how NTUC Income, one of Singapore's largest insurers, created a Tinder-style digital tool to engage customers - in a category with a tendency towards low consumer engagement.

NTUC Income: Adviser Connect: Virtual Hook-ups for Insurance Advisors

Amanda Lim, Thomas Wagner

Campaign details

Brand: NTUC IncomeBrand owner: NTUC IncomeLead agency: BBH Asia PacificCountry: SingaporeIndustry: InsuranceMedia: Integrated, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile & apps, Outdoor, out-of-home, Public relations, Radio, Social mediaBudget: Up to 500k

Executive summary

NTUC Income, one of the largest insurers in Singapore, was facing stagnating growth in its life insurance business for the 35 and under segment despite leading in brand equity scores. Analysis revealed...

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