Dabur Vatika: Brave and Beautiful

This case study describes how Vatika, an Indian haircare brand, took up the cause of women against cancer and, in return, received an unprecedented amount of publicity for the brand.

Dabur Vatika: Brave and Beautiful

Team MullenLowe Lintas Group

Campaign details

Brand: Dabur VatikaBrand owner: DaburLead agency: MullenLowe Lintas Group (primary agency)Country: IndiaIndustry: Hair careMedia: Events & experiential, Internet - display, Internet - microsites, Newspapers, Online video, Radio, Social media, TelevisionBudget: Up to 500k

Executive summary

A brave view

Hair care is one of the hardest-fought marketing battles in the world, and India is no exception. With over 50 brands actively advertising, every strand of hair-care market share is fought tooth and nail and shampoos being the...

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