Snickers: Hungry Slip-ups
Owen Smith
Campaign details
Brand: SnickersBrand owner: Mars Food Inc.Lead agency: BBDO Hong KongCountry: Hong KongIndustry: ConfectioneryMedia: Outdoor, out-of-home, Print - general, unspecifiedBudget: Up to 500k
Executive summary
This paper tells the story of how Snickers rose from anonymity to fame by creating a platform to help Hong Kong call out public figures for their mistakes in a humorous way.
Snickers is a chocolate bar positioned around hunger satisfaction. The brand's success in markets across the globe directly relates to its ability to maintain...