LEGO: SG50 Rebuild
James Honda-Pinder
Campaign details
Brand: LegoLead agency: iris SingaporeCountry: SingaporeIndustry: Toys, gamesMedia: Content marketing, Events & experiential, Integrated, Online video, Packaging & design, Point-of-purchase, in-store, Product sampling, Radio, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Lego is one of the world's most loved brands, an icon that has laid the foundation of a happy childhood for many generations. But in Singapore in 2015, it was staring down the barrel of an uneasy future with fears mounting it could be swept away by...