Second chances: do's and don'ts for successful retargeting
Retargeting is the signature marketing tactic of the digital age. It taps the internet's unique ability to flag people who show interest in something - whether by clicking on an ad, visiting a website, or leaving a product in a virtual shopping cart - and then presenting them with customized messages to win their business after all.
Yet, just as a brick-and-mortar shop owner would be foolish to keep shouting at every person who walks out the door long after they leave, digital marketers have to be careful about how...