Data, Tech, Experiences: What Brands can learn from Cannes Lions Innovation 2016

This article examines some of the key innovation trends to emerge from Cannes 2016, including artificial intelligence, data science, and automation.

Data, Tech, Experiences: What Brands can learn from Cannes Lions Innovation 2016

Avinash JhangianiOmnicom Media Group India

Digital technology is kicking off a creative renaissance and 2016 will be known as the year when Cannes made the big leap to 'data-driven' creativity.

A glimpse of a new horizon was seen with creative, technology and data coming together to create pieces of work never before seen. Cannes introduced a new category called 'creative data' in 2015 that conferred no Grand Prix. This year finally saw a Grand Prix, acknowledging the convergence of creative with data alongside the rise of artificial...

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