A vote for TV: Media in the 2016 US general election
Election Day is not about gaining or losing market share; there's only winning and losing. So it's critical to understand which advertising media are most important to prospective voters as they go through their decision-making process.
That knowledge has applications not only in the political realm, but in the product and goods and services arenas as well - all marketers want to win.
Alongside changes in media consumption habits over the past few years - including the move to digital and, more recently,...