Airbnb seeks out new brand partnerships

This event report outlines Airbnb, the accommodation service, is seeking to foster creative partnerships with brands and agencies.

Airbnb seeks out new brand partnerships

Stephen WhitesideWarc

Airbnb's brand positioning is based around the tagline "Live There" – a promise reflecting the fact its users can rent a spare room, apartment, house, or even a castle from their peers in over 34,000 cities worldwide.

Although the San Francisco-based digital company hopes this positioning will inspire would-be travellers to abandon hotels in favor of making personal connections, another Airbnb objective involves translating this mission statement into a set of new partnerships with agencies, brands, and other creatively-inclined organizations and individuals.

As a guide in navigating this creative terrain, the...

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