Speed Read: The Rise of the Platform Marketer

This speed read summarises the book 'The Rise of the Platform Marketer' by Craig Dempster and John Lee, which explains how marketers can leverage the 'always on' consumer to deliver more personalised engagements across media, channels and devices.

Speed Read: The Rise of the Platform Marketer

Mark WoolastonConnect

This speed read was originally published in the Admap July/August 2016 issue.

This book shows you how to take advantage of the massive growth of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics and processes.

The Rise of the Platform Marketer helps you leverage the 'always-on' consumer to deliver more personalised engagements across media, channels and devices.

The Rise of the Platform Marketeris written by Craig Dempster and John Lee. They are pioneers of Connected...

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