Books that influenced me

This short article lists the books that influenced Jon King, managing director of Performics UK (Publicis Media).

Books that influenced me

Jon KingPerformics UK

As MD of Performics UK, Jon is responsible for leading a team of 100 performance marketing specialists across the agency's key digital offerings. Some of his achievements include pioneering new forms of digital advertising for clients through platforms such as Instagram. He has previously held the position of managing director at digital agency Possible, working on brands such as Orange, Visa and Liz Earle. Prior to this he was head of marketing and creative at Virgin Media Television.

1. The essential drucker

By Peter F. Drucker Published by Routledge, 2007

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