Healthcare marketing: The US healthcare ecosystem

This article describes the changes that are taking place within the US healthcare ecosystem, and argues that traditional solutions no longer work for the system or the patient.

Healthcare marketing: The US healthcare ecosystem

Amar Urhekar and Tammy FischerMcCann Health America

The challenging landscape in pharma marketing today requires a full understanding of complex healthcare ecosystems – the customers, cultures, connectivity, competition and companies involved in it. Handled well, this era of change has the ability to deliver better patient outcomes, lower healthcare costs and a better customer experience that improves trust, satisfaction and loyalty.

Healthcare Marketing

This article is part of a collection of articles on healthcare marketing. Read more.

As the US healthcare system strives to elevate quality care, for everyone, while reducing...

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