Healthcare marketing: How to apply design thinking to healthcare

This article suggests that people are more concerned with taking ownership over personal health and wellness - there is a significant opportunity for healthcare marketing to bring design-led creativity and tech to deliver a personal experience.

Healthcare marketing: How to apply design thinking to healthcare

Lisa De Bonis Havas

Today, people are proactively seeking ways to improve their personal health and wellness. Lisa De Bonis of Havas explains how this represents a significant opportunity for healthcare marketing to combine design-led, creative thinking with data and technology to deliver a truly personal healthcare service that genuinely improves the brand–patient experience.

Healthcare Marketing

This article is part of a collection of articles on healthcare marketing. Read more.

We all know taking care of our health today is about body and mind – prevention...

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