Healthcare marketing: Nudging Americans into healthier behaviours

This article explores new research about how the US population can be convinced to engage in preventative behaviours when it comes to healthcare.

Healthcare marketing: Nudging Americans into healthier behaviours

Carol Foley and Denise FedewaLeo Burnett Worldwide

Changes to the US healthcare system, coupled with a population whose health is deteriorating, are increasing the pressure to move people towards preventative behaviours. New research has illuminated the communication approaches necessary to produce the desired shift to prevention and forms a basis on which various industry constituents can further customise their specific category models.

Healthcare Marketing

This article is part of a collection of articles on healthcare marketing. Read more.

As healthcare in the United States transitions from a treatment model to...

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