What brands need to know about Millennials/Generation Z
Millennials, and now Generation Z, come of age with their specific sets of identities, goals, attitudes and values – together with the various challenges of growing up in a fast-moving, uncertain world. In this context, brands must carefully consider how they align themselves with the issues that are most important to this cohort of young people.
Young people today are living in a complex, post-authentic world where Finstagram is the 'real' Instagram, the notion of 'live-streaming all day' is a viable career option and the promises of...