An absolutely Paramount TV execution for Transformers 4
How Paramount used TV to generate mass excitement and spark conversation, helping to make Transformers 4 becoming the biggest film opening of 2014
Sector: EntertainmentBrand: ParamountCampaign objectives: To increase positive sentiment towards the film, spark conversation and deliver the largest film opening in seriesTarget Audience: 16-34sCampaign Shape: The campaign ran from 9th June to 20th July 2014TV Usage: Live ads, Break take over, 10" spot, 20" spot, 30" spotMedia Mix: TV and social mediaMedia Agency: MEC