Ford Mustang UCL Campaign
Insights and Idea
Ford wanted to launch Mustang in Europe for the very first time. Coincidently, the 2014 UEFA Champions League Final was the last match of Ford's Champions League sponsorship.
We set up an exclusive pre-order event for people to reserve one of the first 500 Mustangs coming to Europe via an exclusive pop-up store on Ford's site but ONLY during the match. A 3 week campaign culminated in a spot broadcast before kick-off, opening the store. So, were consumers willing to miss a Champions League Final goal for the chance to own one of...