The third era of digital: living services are the next big challenge

Emily Barley

This event report argues that the era of living services, driven by the digitisation of everything, liquid expectations and the cost of technology, will change how people interact with everything.

The third era of digital: living services are the next big challenge

Emily Barley

"The game is shifting completely – this year and next year," according to Mark Curtis, chief client officer and co-founder of Fjord, a design and innovation consultancy now owned by Accenture. "We think we're in the third era. The first era was desktop web. The second era was mobility," he explained to the MMA Forum, an event held in London in June 2016.

"We are not over yet with mobile. That's not what we're trying to say... [but] there's a third era, which is building on...

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