A day in the life: Key insights and trends into how people in Europe spend their time

This report provides a comprehensive understanding of how European consumers spend their time in 2016 and explores ways in which the changing rhythms of modern life will continue to impact countless industries.
  • Providing data from a study of time conducted in the UK and seven other European countries, it details for each minute of the day, the main activities and secondary activities, the enjoyment of what people are doing, where they are, who they are with and what devices they are using.
  • The research tests national stereotypes and reveals the impacts time use has on productivity and wellbeing across the continent.
  • Despite variants, which drive routines organically such as climate, the analysis from all listed countries reveals two common time use drivers: digitalisation and deregulation, a sense that people are...

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