- Developing markets continue to fuel the demand for sanitary protection products, with incomes and habit formation as key drivers of growth.
- Tampons, however, continue to face barriers due to product misconceptions and cultural inhibitions.
- In the developed world, saturation is the key issue and focusing on attractive packaging, convenient size for on-the-go use and online retail is becoming increasingly important.
- The report also provides an in-depth look at the two largest world markets for sanitary protection: the US and China....
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