From copywriter to CEO: Keith Reinhard on the past, present and future of advertising

Anna Hamill

This article is based on an interview with Keith Reinhard, DDB Worldwide's Chairman Emeritus, and discusses many of the fundamental questions now facing the advertising industry.

From copywriter to CEO: Keith Reinhard on the past, present and future of advertising

Anna HamillWarc

Keith Reinhard, DDB Worldwide's Chairman Emeritus, chuckled at suggestions of retirement.

"I'm only finishing my first 60 years; I'm anxious to start the second."

Even with nearly six decades of experience and some of the world's most iconic ad campaigns to his name, the titan of advertising is still dedicated to learning as much as possible.

In Tokyo to speak at Advertising Week Asia, Reinhard sat in the front row jotting down points in a notebook, eager to understand more about...

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