How Domino's uses mobile to connect with customers, improve experiences and increase sales

This event report looks at Domino's, the pizza takeaway, and its innovations in new technology, notably in immersive mobile experiences to drive the company into the 'front and centre' of people's minds.

How Domino's uses mobile to connect with customers, improve experiences and increase sales

Emily Barley

"It's quite easy to make pizza, and not many people have had a bad pizza...it's pretty easy to get a cheap pizza and still enjoy it," according to Nick Dutch, head of digital at Domino's Pizza Group. He was speaking to the audience assembled for the MMA Forum held in London in June 2016.

That ease of production has resulted in a crowded competitive landscape: "It's quite a tough environment to operate in," he said. And to navigate through it, Domino's has developed a...

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