Chat bots & customer experience: What brands need to know

The article explains how brands can design effective chat bots that prioritise customer experience while collecting relevant consumer data.

Chat bots & customer experience: What brands need to know

Anna HamillWarc

As marketers have access to more consumer data than ever before, brand development and effective analytics have become increasingly intertwined.

Message-based interactions offer brands the opportunity to connect the mobile-first generation with more personalised communications.

But for many marketers, though the emerging platform offers exciting potential, it's not that easy. While brands are keen to harvest as much data as possible for their audiences, consumers – worn down by constant demands for their personal information by untrustworthy third parties – often don't want to give it...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands