O2: Proactive Re-sign

This case study looks at a campaign from O2, the UK telco, that won and retained customers by changing the structure of 2 year contracts, allowing customers to 'refresh' to the newest handset at any point.

O2: Proactive Re-sign

The background

Context

We work in a highly competitive marketplace. The digital revolution has given customers greater choice. There are more brands selling services and products. Customers want, and expect, the very best.

To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.

That's what we do at 02. From introducing 02 Priority - the UK's largest digital loyalty scheme - to 02 Gurus - our resident tech experts - we've seen first-hand the importance of investing in...

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