Artificial intelligence joins the quest for the marketing Holy Grail
Artificial intelligence (AI) is no longer just another buzzword for marketers, according to Karen Nelson-Field, a leading professor in the field.
As more brands take the leap into the opportunities AI offers them, the benefits are being seen across a variety of areas, but with two key focuses: measurement and targeting.
Nelson-Field, a Professor at the University of Adelaideand the author of Viral Marketing: The Science of Sharing, is so invested in AI being the way forward for marketers, earlier this year she formed...