Titan Raga: Winning back lost love

This case study looks at a campaign from Titan Raga, an Indian watch brand, that sought to bring back lost brand love and make the brand a staple of women's style.

Titan Raga: Winning back lost love

BRAND: Titan Raga

AGENCY: Ogilvy & Mather

LAUNCH: December, 2014

DURATION: 5 months

MEDIA USED: TV, print, outdoor, digital, in-store events and activations

TARGET AUDIENCE: Women aged 25 to 35, living in metros

DETAILS:

Since the early 2000's, Titan Raga has been the embodiment of beauty and the bold sensuality of the Indian woman. The flag-bearer of feminine desires and aspirations. As the most differentiated offering in the Titan portfolio, Raga grew exponentially because of its unique design philosophy, sharp positioning and because there were very few competitors...

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