Titan Raga: Winning back lost love
BRAND: Titan Raga
AGENCY: Ogilvy & Mather
LAUNCH: December, 2014
DURATION: 5 months
MEDIA USED: TV, print, outdoor, digital, in-store events and activations
TARGET AUDIENCE: Women aged 25 to 35, living in metros
DETAILS:
Since the early 2000's, Titan Raga has been the embodiment of beauty and the bold sensuality of the Indian woman. The flag-bearer of feminine desires and aspirations. As the most differentiated offering in the Titan portfolio, Raga grew exponentially because of its unique design philosophy, sharp positioning and because there were very few competitors...