PepsiCo India embraces a digital and mobile future

The event report outlines how PepsiCo is creating effective digital and mobile campaigns in India.

PepsiCo India embraces a digital and mobile future

Preeti Chaturvedi

Digital will be the medium of choice if marketers are looking for increased reach, engagement and measurement, believes the India country head of one of the world's top FMCG multi-nationals.

At the Internet and Mobile Association of India (IAMAI) Marketing Conclave in New Delhi, D. Shivakumar, Chairman & CEO of PepsiCo India, argued that marketers must move beyond the hype around digital and mobile in India and focus more on effectiveness.

"Wherever I go, people express doubts about the effectiveness of mobile. Today, I am here to clear all those...

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