Giphy's plans for turning GIFs into ad revenue

Stephen Whiteside

This event report outlines how Giphy, the search engine for GIFs, is planning to turn these short, looped videos into a source of advertising revenue.

Giphy's plans for turning GIFs into ad revenue

Stephen WhitesideWarc

GIFs – a shorthand term for looped videos that typically last no longer than five seconds – have become a cultural phenomenon across social-media services such as Instagram, Tumblr and Twitter.

In fact, the clips are employed in extremely diverse ways by consumers, but most often serve as a tool for expressing emotional reactions – say: Happy, shocked or sad – or when conveying a particular mindset—from hunger to boredom and exhaustion.

Enter the opportunity for marketers, believes Giphy, a search engine that helps users find exactly the right...

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