Could marketing for Good build better marketing teams?
When I was chief marketing officer at Sony Mobile, I found it comparatively easy to identify the learning and development needs of my team. However, it was much harder to find good, practical programmes that would allow them to develop their talents using real-world case studies.
So when I was introduced to Pimp My Cause through The Marketing Society's Marketing for Good initiative, I was struck by what an opportunity their unique position – connecting the marketing profession with charities – could provide for creating talent-development programmes...