The hidden value of brands
Marketing professionals know the extraordinary value brands can bring. On the fip side, senior HR professionals know the immense value that comes from developing a highly engaged workforce, as Simon Barrow and Tim Ambler wrote in their article on the 'employer brand' in the March issue of Market Leader.
While marketing teams invest heavily in how the brand is expressed externally, they too often neglect the brand as an asset to leveraging greater value internally. We agree with Barrow and Ambler that the link between brand and employee engagement is...