The hidden value of brands

This article describes how a lot of marketers are missing opportunities to internally leverage their brand, despite the fact that there is strong evidence illustrating the benefits.

The hidden value of brands

Damian SymonsClear

Marketing professionals know the extraordinary value brands can bring. On the fip side, senior HR professionals know the immense value that comes from developing a highly engaged workforce, as Simon Barrow and Tim Ambler wrote in their article on the 'employer brand' in the March issue of Market Leader.

While marketing teams invest heavily in how the brand is expressed externally, they too often neglect the brand as an asset to leveraging greater value internally. We agree with Barrow and Ambler that the link between brand and employee engagement is...

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