Susan Greenfield on what marketers need to know about the brain

Joseph Clift

This event report looks at the implications of the growth of the virtual world and the ways in which it may be reshaping consumers’ brains.

Susan Greenfield on what marketers need to know about the brain

Joseph Clift

Neuroscience remains one of the most talked-about, but least-understood, techniques used by marketers. In an attempt to bring some clarity to the topic, Susan Greenfield gave a synopsis of some of the big neuro-related issues facing the industry at Strategy vs Robots, an event organised by the UK Account Planning Group (APG) and held in London in May 2016.

Susan Greenfield addresses the conference (Image source: APG)

A baroness and research scientist, and a former director at the Royal Institution –...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands