Marriott Hotels brings consumers on virtual-reality expeditions

This event report outlines how Marriott International, the hotel group, has made early use of virtual reality (VR) to engage consumers and build its brand.

Marriott Hotels brings consumers on virtual-reality expeditions

Geoffrey PrecourtWarc

The future may not have arrived, but Marriott International believes it's right around the corner.

"If there was ever a technology made for travel, it's virtual reality (VR)," Marc Battaglia, ‎Creative Director: Global Creative + Content Marketing at Marriott International, told delegates at the 2016 Collision Conference in New Orleans.

More specifically, "complete immersion" in a far-away destination is the consumer experience that the hotelier expects will engage customers sitting at home on their couch. Said Battaglia, "We're just now scratching the surface of what we can be doing from...

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