National Police of Colombia: The anti robbery course given by thieves

This case study details the Colombian Police campaign to reduce robberies at Christmas by creating guides on how to avoid thieves, created by real thieves.

National Police of Colombia: The anti robbery course given by thieves

Objectives

Although Christmas is a beautiful time of the year, in Colombia it is also the favourite season for thieves and burglars to find victims. The number of people robbed during December according to the DANE (Department of National Statistics) has been constantly growing, from 9% in 2013 to 25% in 2014.

In 2015, The National Police of Colombia wanted people to be aware of the problem and change their indifferent behaviour: we wanted everyone to take measures and avoid been robbed in streets, businesses, banks, while shopping, etc....

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