Microsoft One Note: Collective Project
Agency: Possible
Objectives
Microsoft's commercial objective was to use OneNote (a free service) as a point of entry into the Microsoft ecosystem for future professionals.
The marketing objective was to get people to step away from collaborating via email and Google Docs and to start using OneNote.
The communications objective was to make people aware that OneNote is an essential tool for bringing ideas to life through collaboration. And once they begin using the product successfully to reinforce positive feelings toward the core brand.
Strategy
The brief required a keen understanding of the target for...