Microsoft One Note: Collective Project

This case study describes how Microsoft, a computer company, raised awareness and drove usage for OneNote, a free note-taking application.

Microsoft One Note: Collective Project

Agency: Possible

Objectives

Microsoft's commercial objective was to use OneNote (a free service) as a point of entry into the Microsoft ecosystem for future professionals.

The marketing objective was to get people to step away from collaborating via email and Google Docs and to start using OneNote.

The communications objective was to make people aware that OneNote is an essential tool for bringing ideas to life through collaboration. And once they begin using the product successfully to reinforce positive feelings toward the core brand.

Strategy

The brief required a keen understanding of the target for...

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