OREO: Play with OREO
Agency: The Martin Agency
Objectives
The Backdrop
A novel first for the cookie known for its novel sandwich form
For more than 100 years, the OREO brand has twisted, licked and dunked itself into the hearts and minds of millions of people all over the world in a number of different ways. But it had yet to rally its entire global organization around a single sales initiative, one that could travel regardless of country or culture.
As 2015 approached, the need for such a program was clear on three fronts.
- A history of success.OREO...