GEICO: Unskippable

This case study describes how Geico, an American auto insurance company, reinvented pre-roll advertising in order to connect with millennials, the only growing demographic in the ultra-competitive world of auto insurance.

GEICO: Unskippable

Agency: The Martin Agency

Objectives

In the ultra-competitive world of auto insurance, Millennials are the only growing demographic.1 And while the industry has historically spent billions with a focus on TV, cord cutting and ad blocking have pushed insurers to the digital space to speak to this most important audience, in a way that bypasses the cynicism they are known to have.2 That made our objectives clear.

  1. Connect with Millennials in a meaningful way in the social space
  2. Get consumers to view our pre-roll ads past the required 5 seconds
  3. Create pre-roll advertising that made its mark on...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands