GEICO: Unskippable
Agency: The Martin Agency
Objectives
In the ultra-competitive world of auto insurance, Millennials are the only growing demographic.1 And while the industry has historically spent billions with a focus on TV, cord cutting and ad blocking have pushed insurers to the digital space to speak to this most important audience, in a way that bypasses the cynicism they are known to have.2 That made our objectives clear.
- Connect with Millennials in a meaningful way in the social space
- Get consumers to view our pre-roll ads past the required 5 seconds
- Create pre-roll advertising that made its mark on...