Bank of New Zealand: $hred

This case study describes how Bank of New Zealand, one of New Zealand's biggest banks, re-imagined debt in an innovative way, which contributed to its growth.

Bank of New Zealand: $hred

Colenso BBDO

Objectives

In the six months leading up to our campaign, BNZ were seeing a steadily declining trend in the value of mortgage applications.

BNZ – Total Home Loan Application Values – March - September 20141

But the Home Loan market was booming. In the 18 months to April 2015, "systems growth" (a measure of the total value of the Home Loans market) was at 7.9%.2 There were some key reasons BNZ was not getting its fair share:

  1. The market leaders were outspending us by nearly four times and our share...

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