Everlast Peru: Catcalling your mom
Independencia
Objectives
Commercial objectives: We increased our penetration in large commercial areas with promotions and we increased our sales frequency from 30 to 70%.
Marketing objectives: To maintain Everlast's positioning in Peru by empowering women and becoming an ally for women in the category.
To become an active brand and to be a part of the customers' mind shortlist.
We wanted to reaffirm the brands positioning as a partner in women's struggle for equality in a misogynistic society.
Communication objectives: To raise the awareness and goodwill towards the brand by associating ourselves with a cause...