Robert Tailor Shop: Anti-corruption suit

This case study looks at a Paraguayan campaign from Robert Tailor's shop to raise awareness of the political reality and the outrageousness of corruption, by positioning the brand as an ally of the people.

Robert Tailor Shop: Anti-corruption suit

Kausa Havas Media Group

Objectives

The main objective of the campaign aimed to raise awareness about the political reality of Paraguay, showing the outrageous acts of corruption that had been constantly happening across the nation, positioning Robert's Tailor Shop as an ally of the people struggling for a more fair and honest country.

With an almost symbolic investment of just 500 US$ we seek to establish a new symbol:

"The Anti-Corruption Suit".

Strategy

During the past 70 years Robert Tailor's has been dressing the most important politicians of Paraguay, even the President of the Republic...

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